Capital raising mindset
Richard C. Richard says his team followed up on billionaires.com every two to four months for 12 years. They bought it for less than half the seller's asking price. A doctor community deal took over 120 emails across 14 months and closed at 400,000 dollars instead of 3 million dollars. Richard also chased one dental industry deal for 18 months with 150 emails. The pages below treat persistence as a core part of the capital raising mindset.
Trust also shapes results. Richard cites peer reviewed studies saying in-person meetings make a deal 16 times as likely to close and trust matters two times as much as deal merits. He says family offices now manage $14 trillion, and the Family Office Club has met well over 3,000 ultra wealthy families in person. Richard also warns that five niches and twelve investor demographics is a scattered approach. The Rainmakers series has 17 modules and starts with mindset.
21 videos, 4 questions and 9 guides on this topic.
Guides
- How to Acquire a Business Through a Search FundBuying a business with a search fund sounds simple until you look at the numbers.
- How to Build a Capital Raising TeamMost people start a raise by polishing the deck.
- How to Build an Outbound Sales System for Investor OutreachMost investor outreach fails for a simple reason.
- How to Negotiate a Term SheetA term sheet is an offer.
- How to Raise Capital From Foreign InvestorsMost founders who want foreign money start by blasting emails to strangers in other countries.
- How to Raise Your First $1MMost people raising their first million start with the deal.
- How to Raise a Seed Round for Your StartupMost founders pitch the wrong investors with numbers nobody believes.
- How to Tokenize a Real Asset OfferingMost questions I hear about tokenization are about the technology.
- How to Value Your Company Before Raising EquityMost founders pick a valuation from a spreadsheet and then hope investors agree.
Videos with summaries and takeaways
- Capital Raising in a Fearful Market: Trust, Pitch Materials and Anchor InvestorsRichard C.
- Inside the Mind of a Family Office: Mindset and Focus StrategiesFamily offices now manage $14 trillion, according to Richard C.
- 10 Growth Strategies for Capital Raisers, Founders and Family OfficesRichard C.
- Raising $50 Million: Capital Raising Lessons from Experienced TeamsA panel of founders and fund managers explains what has worked when they raised capital.
- How to Raise Capital On Demand: Investors, Pipeline and FocusA $100 million raise may need conversations with a thousand investors, according to the example in this talk.
- How to Start Raising Capital and Close Your First InvestorRichard C.
- 9 Lessons From 16 Years Running an Investor ClubRichard C.
- Prioritize Raising Capital: Rob on Building an Investor FunnelRob runs a workforce housing firm with over 2000 units across eight properties.
- Capital Raising Mistakes to Avoid: Richard C. Wilson, Ep 16Starting a first fund at 5 or 10 million dollars, then stepping up to 20 or 30 million and later 50 to 70 million, is the core advice in module 16 of the 100 Million Dollar Rainmakers series.
- Common Capital Raising Mistakes and Tips from a $7 Billion RaiserPromising a 50% IRR does not move investors forward.
- 10 Capital Raising Strategies From 19 Years and 1,500 Investor TalksRichard C.
- Capital Raising Mindset: Persistence, Trust and ConvictionInvestors want to like you, trust you and see you as a professional with integrity.
- Lessons From 100 Capital Raisers Who Raised $100M+Even capital raisers with full-time teams, strong CRMs and 20 years of experience usually contact 180 to 250 investor leads to land 12 to 15 checks.
- Why You Must Do Your Own Capital Raising Push-UpsRichard C.
- Token Fundraising, Liquidity and Private Market SecondariesSimon describes raising money by issuing tokens in Asia since about 2015, after working with tokens and cryptocurrency in 2012 and 2013.
- How to Raise Capital in a Tough Venture Market: Panel AdviceA panel at a family office event discussed raising capital in a venture market described as being in its third year of very hard fundraising.
- The Who Over the What in Capital RaisingRichard C.
- Introduction to the $100M+ Rainmaker Series on Capital RaisingRichard C.
- $100M+ Rainmaker Series: Introduction to Advanced Capital RaisingThe $100M+ Rainmaker Series is a 17 module miniseries on advanced capital raising, introduced by Richard C.
- 7 Proven Capital Raising Strategies and Speed of ImplementationThe talk closes with seven capital raising strategies.
- What Investors Look for in the People They BackInvestors want to work with the highest quality person in the room, not the person with the best deal or the highest promised returns.
Questions answered
- How do I negotiate valuation with an early investor?Start with a valuation you can defend with traction and numbers, then expect the investor to push back.
- How do I value an early-stage company with no revenue?You value it on proof instead of earnings.
- How do I raise capital from Middle East investors?Start with a warm introduction from someone the investor already trusts.
- What is a pre-seed round and who invests in it?A pre-seed round is the earliest outside money a startup raises, often before it has real revenue.
- How much do angel investors typically invest?Start by asking qualified angel investors what range they consider for opportunities like yours.
- What percentage of a company do angel investors usually want?Start by defining the amount of capital the company needs and the ownership terms it is prepared to discuss.
- What do angel investors look for in founders?Angels typically look for founders who understand their market, can explain where the company fits, and have the experience to make progress.
- How do angel investors make money?Angel investors may make money if the value of their investment grows or if the investment pays them under its agreed terms.
Tools for this topic
Common questions
How long did it take to buy billionaires.com?
Richard's team followed up every two to four months for 12 years. They bought it for less than half the seller's asking price.
How much does trust matter compared with deal merits?
Richard cites peer reviewed studies saying trust matters two times as much as deal merits. He also cites studies saying in-person meetings make a deal 16 times as likely to close.
What does the Rainmakers series cover first?
The series has 17 modules and starts with a module on mindset. Module two covers investor demographics and defining your investor avatar.


