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The $100M Rainmaker Series

The $100M Rainmaker Series is 17 free episodes on advanced capital raising from Richard C. Wilson, plus a bonus episode and a summary. Each module below has a short summary and a checklist to work through after you watch.

  1. Episode 1 Capital Raising Mindset
  2. Episode 2 Investor Demographic Target
  3. Episode 3 Branding and Positioning for Investors
  4. Episode 4 Constructing Your Compelling One-Liner
  5. Episode 5 Investor Influence
  6. Episode 6 Investment Pitch Decks and Capital Raising Materials
  7. Episode 7 Billionaire Interviews and Scaling Strategies
  8. Episode 8 Investment Structure Strategies
  9. Episode 9 Interview with Tony Robbins
  10. Episode 10 5 Lessons from 150,000+ Emails Sent
  11. Episode 11 9 Lessons from Running Our Investor Club
  12. Episode 12 Vetting Sponsors and Partners
  13. Episode 13 3 High Conviction Compelling Advantages
  14. Episode 14 Preparing For and Surviving Due Diligence
  15. Episode 15 Finding Investors
  16. Episode 16 Capital Raising Mistakes to Avoid
  17. Episode 17 Becoming Institutional Quality
  18. Bonus Lessons from 100 Capital Raisers Who Raised $100M+
  19. Summary $100M Rainmaker Series

Episode 1

Capital Raising Mindset

Richard discusses the role mindset plays in raising capital. Investors want to like and trust a person before they recognize the offer.

After you watch: episode 1

  • Write down what you want an investor to understand about you.
  • Review whether your communication gives a reader a reason to trust your claims.
  • Identify one part of your approach to improve.

Episode 2

Investor Demographic Target

This episode explains why it is important to identify the type of investor you want to reach. It covers how to target that investor effectively.

After you watch: episode 2

  • Describe the investor type you want to reach.
  • List the traits that make the type relevant to your opportunity.
  • Review whether your outreach is aimed at that audience.

Episode 3

Branding and Positioning for Investors

This episode discusses setting a clear core message for your brand. It explains how branding and positioning can support better interactions with investors.

After you watch: episode 3

  • Write the core message you want an investor to remember.
  • Check that your materials use the same description.
  • Remove wording that obscures your position.

Episode 4

Constructing Your Compelling One-Liner

This episode explains why a one-liner is an important part of capital raising materials. It focuses on creating a compelling line that communicates your offer.

After you watch: episode 4

  • Write one sentence that states what you offer.
  • Name who the offer is for.
  • Remove details that do not help explain it.

Episode 5

Investor Influence

This episode covers identifying the investors you want to target and understanding how to influence them. It emphasizes attracting investor types who are more receptive to your approach.

After you watch: episode 5

  • Name the investor types you are considering.
  • Record what you know about their stated interests.
  • Tailor your explanation to the relevant audience without changing the facts.

Episode 6

Investment Pitch Decks and Capital Raising Materials

This episode condenses the basics of preparing capital raising materials into a short overview. It covers processes and strategies for presenting to investors.

After you watch: episode 6

  • Inventory the materials you already use.
  • Check whether each item explains the offer clearly.
  • Note missing information to address before sharing.

Episode 7

Billionaire Interviews and Scaling Strategies

This episode features interviews with people who have built billion-dollar net worths. It highlights their perspectives on building wealth and overcoming challenges.

After you watch: episode 7

  • Watch for perspectives on building wealth.
  • Note challenges mentioned in the interviews.
  • Separate interview observations from facts about your own opportunity.

Episode 8

Investment Structure Strategies

This episode discusses why deal structure needs careful planning. It raises questions about fees, family office challenges, and the growth of virtual family offices.

After you watch: episode 8

  • List the structure questions that apply to your situation.
  • Identify fee questions that need clear explanations.
  • Take legal, tax, or investment questions to qualified professionals.

Episode 9

Interview with Tony Robbins

This video features an audio interview with Tony Robbins as part of a billionaire interview series. The series also includes interviews with Mark Cuban and Grant Cardone.

After you watch: episode 9

  • Listen to the interview.
  • Note ideas that relate to building or scaling a business.
  • Write down questions you want to explore further.

Episode 10

5 Lessons from 150,000+ Emails Sent

This episode shares five lessons from more than 150,000 emails sent over 16 years. It discusses how effective email campaigns can create business opportunities and support capital raising.

After you watch: episode 10

  • Note the email lessons described in the video.
  • Review one outreach email for clarity.
  • Make the next step easy for the recipient to understand.

Episode 11

9 Lessons from Running Our Investor Club

This episode shares lessons and mistakes from more than 16 years in the private investor space. It covers practices related to closing deals and raising capital.

After you watch: episode 11

  • List the lessons that apply to your process.
  • Identify one current practice to review.
  • Record an adjustment you can make.

Episode 12

Vetting Sponsors and Partners

This episode discusses checking sponsors and partners before entering a deal. It addresses how poor partnerships can waste time and resources, even for experienced capital raisers.

After you watch: episode 12

  • List the people or organizations whose roles need review.
  • Write down questions about experience and responsibilities.
  • Resolve unanswered questions before relying on a partner.

Episode 13

3 High Conviction Compelling Advantages

This episode explains why a pitch should show at least three strong advantages that distinguish a deal from competitors. It discusses giving investors reasons to choose an offer beyond its terms.

After you watch: episode 13

  • List three specific advantages you can support.
  • Compare each advantage with alternatives an investor may consider.
  • Remove any advantage you cannot substantiate.

Episode 14

Preparing For and Surviving Due Diligence

This episode covers responding quickly during due diligence and managing reactions when responses are disappointing. It presents these as important parts of getting through the process.

After you watch: episode 14

  • Identify who will coordinate document requests.
  • Make a list of likely open questions.
  • Plan how to respond when an answer is not yet available.

Episode 15

Finding Investors

This episode discusses reaching out to leads after defining an investor profile. It emphasizes staying focused and adding value while looking for warm investor leads.

After you watch: episode 15

  • Write a short investor profile.
  • Review each lead against that profile.
  • Identify a useful, relevant reason for each outreach.

Episode 16

Capital Raising Mistakes to Avoid

This episode covers common mistakes in capital raising materials. It encourages reviewing materials before a pitch because some mistakes can be costly.

After you watch: episode 16

  • Review your materials before the next pitch.
  • Check names, claims, and figures against source information.
  • Ask a careful reader to find confusing or inconsistent points.

Episode 17

Becoming Institutional Quality

This episode explains the importance of meeting expectations for institutional quality. It discusses adding value and maintaining a professional tone to earn investors' attention.

After you watch: episode 17

  • Review your materials for clarity and consistency.
  • Identify where you can add useful information.
  • Check that your tone is professional and factual.

Bonus

Lessons from 100 Capital Raisers Who Raised $100M+

Their short presentations cover capital raising strategies and practices.

After you watch: bonus

  • Watch the short presentations.
  • Note strategies or practices mentioned.
  • Decide which ideas merit further review for your own context.

Summary

$100M Rainmaker Series

Richard recaps the Rainmaker Series on advanced capital raising strategies. Use it to find any modules you missed.

After you watch: summary

  • Review the modules you have not watched.
  • Write down the ideas you want to apply.
  • Choose one next step and record what you learn.
Richard C. Wilson

About Richard C. Wilson

Richard C. Wilson has run the Family Office Club since 2007. It is the largest investor club in the world by media reach. The 15-person team hosts 30 events a year, including 16 in person, and has hosted more than 340 events since 2007. Richard shares what he has learned on the Centimillionaire Strategies YouTube channel.

Text or WhatsApp Richard at (808) 600-9260 or email Richard@FamilyOffices.com with a question about your raise. More about Richard.

General education only. Not legal, tax or investment advice.