Entrepreneurship and wealth building

9 Lessons From 16 Years Running an Investor Club

9 Insights After 16 Years Running Our Investor Club | Ep 11

Founders, capital raisers and family office principals who want a simple set of habits for focus, persistence, structure and trust.

What you will hear

Richard C. Wilson opens with focus. He says a small firm that goes deep on one to three areas can beat a large firm that does everything, and he uses a disposable camera against an expensive one as the example. He notes that he is found ahead of Goldman Sachs when people look to start a family office. He then describes playing a unique game and building choke points, such as a leading website, a LinkedIn group and books.

The talk then turns to habits. Persistence is one example. The billionaires.com deal took 12 years of follow up every three to five months, and the Dental Club deal took 14 months. He also urges going deep on deal structures and talking through options with advisors. He closes on integrity, health and being a class act, meaning kind, honest and patient with investors.

How the choke points were built
  1. 1Build the top family office website
  2. 2Grow the top LinkedIn group
  3. 3Publish books with Wiley
  4. 4Acquire 42 LinkedIn groups
  5. 5Host conferences with better speakers

5 key takeaways

  1. Focus on one to three areas. Richard says a small player can often compete with a large firm by going deep on a narrow area. In his view, large firms are known for everything, so they are rarely known for one thing.
  2. Combine passion, money and demand. Using the hedgehog idea, Richard C. Richard says to weigh what excites you, what makes money and where your strengths fit. He also looks for future demand and little competition.
  3. Build choke points, often cheaply. His team built a top family office website, a top LinkedIn group, books with Wiley and 42 acquired LinkedIn groups. He says some choke points cost no money.
  4. Persist through long negotiations. The billionaires.com deal took 12 years of follow up. The Dental Club deal took 14 months and the price came down to about a fifth of the three million dollars first asked.
  5. Design your own deal structures. He describes several structuring ideas he has seen in the market. He says a distinct approach can help set an offer apart, and many sponsors talk to a securities attorney about how to structure it.

Said on the call

"If you can't make money off it, you're never going to hire anybody. It's just going to be you, and it's going to be a struggle."

Richard C. Wilson, 9 Insights After 16 Years Running Our Investor Club | Ep 11

"The most valuable business might be the business within your business that other people don't even know you're running."

Richard C. Wilson, 9 Insights After 16 Years Running Our Investor Club | Ep 11

"The more aligned it is with where you're trying to go, then the less friction there'll be in your life."

Richard C. Wilson, 9 Insights After 16 Years Running Our Investor Club | Ep 11

Facts from this talk

  • The club started in 2007, and the talk covers lessons from about 15 to 16 years of running it.
  • The Dental Club deal took 14 months to negotiate, and the price fell to about a fifth of the three million dollars first requested.
  • His team bought privateequity.com for 138 thousand dollars and later sold it for 420 000 dollars.
Sources

From Richard C. Wilson's Centimillionaire Strategies YouTube channel: 9 Insights After 16 Years Running Our Investor Club | Ep 11. Quotes come from the video captions, lightly edited for readability. Figures are the speakers' own estimates and experience.

General education only. Not legal, tax or investment advice.

Talk to a securities attorney to explore options around deal structure options, offering documents and investor eligibility rules. Do not use AI to write your own legal agreements.

Questions about this video

Why does Richard C. Wilson say focus matters?

He says a focused small firm can beat a large one that is known for everything. He gives Goldman Sachs and family office education as an example of where a big brand does not focus.

How long did the billionaires.com deal take?

He says his team spent 12 years negotiating it and followed up every three to five months.

What does he say is most important when raising capital?

He says he always answers integrity. He means both honesty and integration, where your clothes, friends, media, values and habits line up with your goals.

Put this into practice with the one-liner builder. See all entrepreneurship and wealth building resources.

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