10 Growth Strategies for Capital Raisers, Founders and Family Offices
10 Growth Strategies for Capital Raisers, Founders & Family Offices | Richard C. Wilson
Founders, capital raisers, fund managers and family office principals who want practical habits for focus, speed and deal structuring.
Said on the call
"Best practice means most common practice and it means you're part of the herd."
"You just need to keep on taking rapid action. Every time you take an action, you get feedback. You put out a white paper, you get feedback."
"If you're not enjoyable to be around at all, how many people are going to want to spend time conducting due diligence with you or have a second meeting, right?."
What you will hear
Richard C. Wilson opens with a note on custom deal structures. His team has used custom deal structures, including gross revenue royalties, in 16 transactions. He then lists growth strategies drawn from 18 years of running Family Office Club. Early ones include extreme focus, saying no more often as a business grows, and choosing media and books carefully, such as books written by billionaires.
Later points cover state of mind, custom structuring when an investor says no, and high velocity action that produces fast feedback. He also describes a brute force approach of adding value first across many actions in one niche. The talk closes with a one pager, a one liner, a one minute video, 40 ChatGPT accelerator tools and a list of upcoming events.
Facts and figures
- Richard says his team has done 16 transactions using gross revenue royalties.
- Family Office Club offers 40 ChatGPT accelerator tools that need no formal training or software download.
- Richard says he approached the Billionaires.com owner every two to four months for 12 years until his team bought it.
Sources
From Richard C. Wilson's Centimillionaire Strategies YouTube channel: 10 Growth Strategies for Capital Raisers, Founders & Family Offices | Richard C. Wilson. Quotes come from the video captions, lightly edited for readability. Figures are the speakers' own estimates and experience.
General education only. Not legal, tax or investment advice.
Talk to a securities attorney to explore options around royalty deal structures, custom deal structuring and investor agreements. Do not use AI to write your own legal agreements.
5 key takeaways
- Say no more as you grow. Extreme focus means turning down deals you once accepted. More commitments and employees over time mean each new yes must beat what you already have. Richard says that if you don't say no, you won't grow.
- Avoid the herd's best practices. Richard says best practice means most common practice. He suggests learning what the common approaches are, avoiding most of them and doing some things that are unique. He also suggests reading books by billionaires instead of the same best-sellers everyone reads.
- Study how winners think. He says people with extreme results thought differently, which led to different actions. Learning their mental models is more useful than copying what they did, because the right steps change over time.
- Keep structuring when told no. Richard says a no often means no under that structure at that valuation right now. Custom structuring has helped his team close deals people said were a waste of time. He points to gross revenue royalties as one example.
- Move fast and add value first. Each action brings feedback, so rapid action speeds learning. Richard describes combining many value-first actions, like a white paper, speaking and win-win structures, inside one niche. He says most competitors won't match that work ethic.
- 1Adopt one crystal clear vision
- 2Add value first
- 3Take many actions in one niche
- 4Learn faster from feedback
- 5Repeat at high speed
Related questions
- How do I value an early-stage company with no revenue?You value it on proof instead of earnings.
- What is a pre-seed round and who invests in it?A pre-seed round is the earliest outside money a startup raises, often before it has real revenue.
- How do I raise capital from Middle East investors?Start with a warm introduction from someone the investor already trusts.
Questions about this video
What are gross revenue royalties in this talk?
Richard says his team has done 16 transactions using gross revenue royalties. He describes them as one way his team has approached deals, and many sponsors review any such structure with a securities attorney. He notes they are not very commonly done.
Why does state of mind matter for raising capital?
Richard says investors spend time and capital on people they enjoy and see themselves in. If someone is too serious or intense, others may prefer to do business with more enjoyable people.
What should a raiser have ready for investors?
Richard says investors want to save time. He recommends a one liner, a one pager and a one minute video that are compelling and concise. He says only one or two people out of 55 to 60 at a recent workshop had them.
Put this into practice with the one-liner builder. See all capital raising mindset resources.


