Capital raising mindset

7 Proven Capital Raising Strategies and Speed of Implementation

7 Proven Capital Raising Strategies

Founders, fund managers and deal sponsors who want a short list of capital raising priorities and a practical way to start acting on them.

Worth quoting

Summary

The talk closes with seven capital raising strategies. They are a crystal clear one-liner, strategic choke points, an investor avatar, holistic investor relationship development, attracting people by providing value instead of chasing them, a position built on your own strengths where it is not crowded, and becoming the number one expert in your sandbox. Richard C. Richard says the most important step is to integrate them so everything lines up with the investor you want to attract.

Richard then turns to speed of implementation, the title of a thin book he wrote on a red-eye flight. His point is to do the action in front of you, and the next step then becomes visible. He gives examples such as a one-liner, a video and a database of 110 podcasts. He also describes the community resources, including 20 recorded investor summits and a walk through call for new members.

Facts from this talk

• The talk mentions 20 recorded HD investor summits, each with 20 to 75 investors on stage.
• One example action is building a database of 110 podcasts in your industry and aiming to appear on 100 of them.
• Richard says he wrote the book Speed of Implementation in one night on a red-eye flight.

General education only. Not legal, tax or investment advice.

Five points worth keeping

1. Start with a clear one-liner. Richard calls a crystal clear one-liner critical. He says almost no one in the room has one, even though members hear about it all the time.
2. Attract investors with value. The advice is to put energy into attracting people and providing value instead of chasing them. Time spent contacting people who do not know you can go into creating value, opening doors and producing content that brings investors into your world.
3. Build a position that fits you. Construct your position from your DNA and your biggest strengths, in a place that is not too crowded. The long-term aim is to be the number one expert in your sandbox.
4. Integrate everything you do. Richard says the most important point is to integrate the strategies as much as possible. That keeps you headed in the right direction and aligned with the investor you are trying to attract.
5. Act on four or five things. Speed of implementation means doing what is in front of you, and then the horizon expands. You do not need to do everything covered, just four or five things, then the next four or five.

Related questions

• How do I value an early-stage company with no revenue?You value it on proof instead of earnings.
• How do I raise capital from Middle East investors?Start with a warm introduction from someone the investor already trusts.
• How do I negotiate valuation with an early investor?Start with a valuation you can defend with traction and numbers, then expect the investor to push back.

Questions about this video

Put this into practice with the one-liner builder. See all capital raising mindset resources.