One-liners and investor messaging
Mark says he is pitched about 300 private placement offerings per year, and around 200 of them have no one-pager. The videos in this hub show panels rating real one-liners and brand names live. In one session the panel scored 25 audience lines on a scale up to 10. Another host said the first 10 seconds of a brand introduction are the most important.
A strong one-liner includes one or two credible numbers, such as clients served, years in business, employees, patents or revenue. One host cited a person who built 150 T-Mobile cell stores, had an exit and now has a family office. Richard C. Richard says he has run the Family Office Club for 13 years and met 2,500 family offices in person. He has seen only one tax-efficiency one-liner among at least 180 multifamily groups.
A short guide on making a founder pitch video is also included.
22 videos, 1 question on this topic.
Videos with summaries and takeaways
- 6 Must-Have Assets to Raise Capital FasterRichard C.
- Capital Raising FAQ: Investor Targeting, Fees and One-LinersRichard C.
- AI Tools for Capital Raising: Live Demo and Q&AA 124-minute webinar led by Richard C.
- AI Tools, Thought Leadership and Clear Messaging for Raising CapitalChip Perkins, who Richard says has raised over $40 billion, called thought leadership the holy grail of raising capital, according to Richard C.
- Capital Raising FAQ: Finding Investors, Fees and Follow-UpRichard C.
- Live Investor Ratings of One-Liners and Brand NamesA panel of investors rated audience one-liners and brand names live, scoring each on how clear, unique and compelling it sounded rather than whether they would invest.
- Live Investor Ratings of One-Liners and Brand NamesMark, who says he is pitched about 300 private placement offerings per year, explains the job of each piece of investor material.
- Investor First Impressions: Live Logo and One-Liner RatingsInvestors on a live panel rated logos and one-liners that audience members had submitted.
- Pitching Investors by Email: Strategies and ExamplesShort emails get read, and Richard C.
- Branding and Positioning for Investors: Four Levels of a BrandRichard C.
- What Investors Think When They Read Your One-Liner and One PagerPanelists at a live event rated real one-liners and one pagers and said which ones made them lean forward.
- Pitch Decks and Capital Raising Materials: Keep Them Short and VisualA 12 to 19 page pitch deck works better than a 44 page one, according to Richard C.
- One-Liner Hot Seat: Live Investor Feedback on Member PitchesRichard C.
- One-Liner Hot Seat: Live Feedback on Investor Pitch LinesRichard C.
- How to Get More Value From Investor Events: 10 TipsRichard C.
- Best Investor Pitches and What Green Founders Should KnowA panel of investors at a Family Office Club event shares the best pitches they have seen.
- 5 Free Must-Haves Every Investor Wants in Your Pitch DeckRichard C.
- Investors Grade Two Real Pitch Videos Live: What WorksMark of Deep Due Diligence Investors says that with only 15 seconds in a lunch line, a founder should state the asset class and what makes them different.
- Why Billionaires Don't Coast: Positioning and Niche StrategyRichard C.
- The Top Red Flag in Investor Pitches, per Family OfficesSecrecy about where a family's wealth came from is a red flag, according to Richard C.
- Positioning Foundation for Your Pitch MaterialsA manager with $4 million in assets should generally not pitch pension funds or endowments, according to this talk.
- One-Liner Ratings Live: What Gets an Investor to Take a MeetingA credit platform one-liner was rated live by a room of investors.
Questions answered
- How do I create a pitch video for investors?Record a one to three minute video of the founder talking straight to the camera.
- How do I explain my startup idea to investors?Start with the customer problem, then explain in plain language how your startup addresses it.
- How do you pitch an investor for the first time?I would pitch an investor for the first time by keeping the conversation short, relevant, and focused on their interests.
- How should I follow up with an investor after a meeting?I follow up with investors by listening carefully, documenting what matters to them, and contacting them when I have something genuinely valuable to share.
- How can I make my investor pitch more convincing?I make an investor pitch more convincing by showing a clear fit between the opportunity and a specific investor.
Tools for this topic
Common questions
What makes a strong investor one-liner?
A strong one-liner includes one or two credible numbers, such as clients served, years in business, employees, patents or revenue. It should also be something no one else can copy.
How long should a pitch video for investors be?
Record a one to three minute video of the founder talking straight to the camera. A basic webcam is enough.
How much time do investors give a pitch?
One investor said they saw a hundred plus deals a week when running a fund and gave each about 10 seconds. Another host said the first 10 seconds of a brand introduction are the most important.
