One-liners and investor messaging
Investors Grade Two Real Pitch Videos Live: What Works
Meet the Investors - Then Watch Them Grade 2 Real Pitches Live | Family Office Club
Founders, fund managers and real estate sponsors who are preparing a short pitch video or one-liner for investors.
Said on the call
"The most important thing to get done if you have 15 seconds in the lunch line is to tell us your asset class and what differentiates you."
"It's even more important that you nail your one-minute video to try to make it simple and show it in a diagram perhaps of some type."
"I want to see something that's interesting that has a hook."
Summary
Mark of Deep Due Diligence Investors says that with only 15 seconds in a lunch line, a founder should state the asset class and what makes them different. That tip opens a panel where investors rate two short pitch videos on first impression and clarity. They are not asked whether they would invest. The first video is from Boda Borg, a questing business. The second is from Toss Investments, a real estate platform.
Boda Borg received fairly high ratings. Panelists wanted the 300 quests fact earlier and a clearer introduction of the concept. Toss scored lower with the audience, though one panelist liked its extra detail. Others said its statements matched most real estate pitches, that it gave no results such as IRR, and that it never said what it wanted from investors. One panelist judged both videos on credibility, clarity and a hook.
Key facts
- Mark's group, Deep Due Diligence Investors, has 60 investors who share deal flow and joint due diligence but invest separately.
- Boda Borg said it has been around for 30 years, with 11 locations in five countries, nearly 5 million guests served and more than 300 quests.
- Toss Investments said it was founded in 2013 and has over $320 million in acquisitions, more than $60 million in construction and over 2 million square feet of land development.
Sources
From Richard C. Wilson's Centimillionaire Strategies YouTube channel: Meet the Investors - Then Watch Them Grade 2 Real Pitches Live | Family Office Club. Quotes come from the video captions, lightly edited for readability. Figures are the speakers' own estimates and experience.
General education only. Not legal, tax or investment advice.
Talk to a securities attorney to explore options around investor eligibility rules, pitch video disclosures and performance claim language. Do not use AI to write your own legal agreements.
5 key takeaways
- Lead with asset class and difference. Mark says that if you have only 15 seconds with an investor, you should state your asset class and what differentiates you. Everything else can wait for a longer conversation.
- Shorter packages suit bigger investors. The moderator notes that the more valuable the investor, the shorter the package has to be. Boda Borg was praised for keeping its video brief.
- Generic claims blur together. Mark said every statement in the Toss video was undifferentiated from the real estate pitches he has seen. A list of common strengths gave him nothing to remember.
- Show proof and state the ask. Panelists asked for an example of results and for returns such as IRR. Another said the video never explained what Toss wanted from investors.
- Use credibility, clarity and a hook. One panelist looks for credibility, clarity and something with a hook. She said the Boda Borg video had the hook and the Toss video felt dull. Credibility means saying who you are early.
Related questions
- How do I create a pitch video for investors?Record a one to three minute video of the founder talking straight to the camera.
- How do I close a funding round?I close a funding round by focusing on investors who fit the opportunity and moving each interested prospect through clear, consistent follow-up.
- What documents do investors request during due diligence?Prepare a clear, organized package covering your operations, investments, compensation, team, and track record.
Questions about this video
What should you say if you only have 15 seconds with an investor?
Mark says to tell them your asset class and what differentiates you. He called this the most important thing to get done in that short time.
What did the panelists want from the Toss Investments video?
They wanted an example of results, the returns for investors such as IRR, and a clear statement of what Toss wanted from them. They also found its claims too similar to other real estate pitches.
How should you pitch a business that is hard to explain?
The moderator says it becomes even more important to make the one-minute video simple. He suggests showing the idea in a diagram.
Put this into practice with the one-liner builder. See all one-liners and investor messaging resources.
