Follow-up and investor relations
Chase's fund has about 1,300 people who follow its investments and about 700 who have invested. Its investor meetings draw about 50 people in person and over 100 on Zoom, and the replay reaches another 600. Mark's firm has a database of roughly 40,000 names built over a 17-year history and uses a 506c offering. The video on face to face and virtual meetings covers what worked for these panelists.
Richard C. Richard says a quarterly investor letter should cover results against plan, cash and burn, anything that went wrong, changes to the cap table or debt, and plans for next quarter. He reads these letters the way he reads diligence files. A portal is not required, and many managers start with secure email and a shared data room. Other pages cover capital calls, update frequency and how to tell investors when a deal underperforms.
9 videos, 6 questions and 1 guide on this topic.
Guides
- How to Build an Investor Reporting and Update CadenceInvestors want to know that something is getting done.
Videos with summaries and takeaways
- AI Tools and Systems for Founders and Investors: Forum ReplayA one-line pitch, a one-minute founder video, a 10 to 15 page deck and a list of 30 investor questions with answers are the basics Richard C.
- AI Tools and Investor Relations: A Practical Guide for FoundersRichard C.
- Face to Face vs Virtual Investor Meetings: What Worked for PanelistsOne fund holds an investor meeting for each deal where the founder pitches, not the sponsor.
- How Investors Source Deals Without Relying on BrokersThe best deals often come from friends and professional associates, not brokers.
- Capital Raising Tools and Strategies from Founders and Fund ManagersA panel of founders and fund managers at a family office event describes what works for raising capital.
- The 3330 Method and Lessons From 28 Years of Fund MarketingA placement agent's job starts with a 30-second voicemail, according to Chip and Sam of PFM.
- Lessons From 100 Capital Raisers Who Raised $100M+Even capital raisers with full-time teams, strong CRMs and 20 years of experience usually contact 180 to 250 investor leads to land 12 to 15 checks.
- Introduction to the $100M+ Rainmaker Series on Capital RaisingRichard C.
- 7 Proven Capital Raising Strategies and Speed of ImplementationThe talk closes with seven capital raising strategies.
Questions answered
- Do I need an investor portal for my fund?No, many managers do not use a portal when they first start raising a fund.
- What should a quarterly investor letter include?A quarterly investor letter should cover results against plan, cash and burn, anything that went wrong, changes to the cap table or debt, and what you will do next quarter.
- How do I communicate with investors when a deal underperforms?Tell investors early, plainly and in the way they prefer to be reached.
- How do capital calls work for LPs?A capital call is a request from the GP asking LPs to send in part of the money they already committed.
- How often should I send investor updates?There is no single rule, but a short update every quarter is a common baseline for private investments, with a quick note in between when something material happens.
- How do I turn existing investors into repeat investors?You turn investors into repeat investors by earning trust on the first deal and keeping everything simple and clear.
- How do I close a funding round?I close a funding round by focusing on investors who fit the opportunity and moving each interested prospect through clear, consistent follow-up.
- What documents do investors request during due diligence?Prepare a clear, organized package covering your operations, investments, compensation, team, and track record.
- How do I raise capital for my business?I raise capital by building a repeatable system for attracting the right investors, establishing credibility, and developing relationships before asking for money.
- How do I raise money with no track record?I would raise money without a track record by focusing on credibility, relationships, and evidence of my ability to execute.
Tools for this topic
Common questions
How often should I send investor updates?
A short update every quarter is a common baseline for private investments, with a quick note in between when something material happens. Check your legal documents and securities counsel for required reporting.
What should a quarterly investor letter include?
It should cover results against plan, cash and burn, anything that went wrong, changes to the cap table or debt, and what you will do next quarter. Keep it short and honest, and have securities counsel review it.
Do I need an investor portal for my fund?
No, a portal is not required to raise or run a fund. It becomes worth it once sending documents by hand creates mistakes or delays.
