Capital raising topics

Branding and content for capital raisers

Iron Toro Capital became Motel to Apartment Conversions LLC after it bought ugly motels and converted them to apartment studios. An equipment lease platform paying investors about seven to eight percent was rebranded as Collateralized Income Investments. Both examples come from the video on four levels of a brand. The Family Office Club has run for 16 years and hosted 190 live events. Pitchdex has created over 1,000 marketing assets for more than 200 clients.

Grant said the firm raised over 300 million dollars in 25 months using social platforms, and about 20 percent came from self-directed retirement accounts. An institutional offering has a 12 to 19 page pitch deck and an executive summary. Kevin Harrington has written nine books, and one reached number two on the Wall Street Journal best-seller list after 185 podcasts. Richard C. Richard says Family Office Club events draw 400 to 700 people and ties many follow-up problems to unclear brand names and missing one-liners.

8 videos, 1 guide on this topic.

Guides

Videos with summaries and takeaways

Questions answered

Tools for this topic

Common questions

Why was Iron Toro Capital renamed?

It became Motel to Apartment Conversions LLC after buying ugly motels and converting them to apartment studios.

How much did Grant raise through social media?

Grant said the firm raised over 300 million dollars in 25 months using Instagram, Facebook, LinkedIn, Snapchat and TikTok. About 20 percent came from self-directed retirement accounts.

What does an institutional offering include?

An institutional offering has a 12 to 19 page pitch deck and an executive summary.

Start with these videos

The #1 Strategy to Attract Investors Due Diligence Advantage | Capital Raising Workshop

Multi-Family Office & Wealth Management Firm Investors: How is the industry changing and learn wh...

Branding & Positioning for Investors | Ep 3