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How Grant Raised $300 Million Through Social Media
Grant Cardone How to Raise Capital Through Social Media
Real estate sponsors, family office teams and capital raisers who want to know how a large sponsor uses social media and relationships to reach investors.
In their words
"The only way to get money is through people. Billions of people are on social media. It is the new TV."
"It's easier for me to do a 140 million dollar deal than it is for me to do five deals that are 30 million bucks each."
"The broker controls the market. What that broker says about me to that seller will determine whether or not I get that deal."
The short version
Grant says his firm raised over 300 million dollars in 25 months by speaking directly to retail investors on Instagram, Facebook, LinkedIn, Snapchat and TikTok. He describes his offer as institutional quality apartment real estate built around a monthly cash flow story. He argues that monthly payments make the story dependable and easy to tell, and he notes that many REITs and large public companies pay quarterly or on other schedules.
The talk also covers how Grant buys. His firm targets apartment complexes of 300 to 500 units in strong job markets, and he prefers one large deal over several small ones. He stresses relationships with local brokers and describes social media as a television channel in your pocket. He also said a portion of the money came from investors using retirement accounts.
On the record
- Grant said the firm raised over 300 million dollars in 25 months using social platforms including Instagram, Facebook, LinkedIn, Snapchat and TikTok.
- Grant described a monthly distribution schedule tied to the cash flow of the property.
- Grant said a portion of the money raised came from investors using retirement accounts.
Sources
From Richard C. Wilson's Centimillionaire Strategies YouTube channel: Grant Cardone How to Raise Capital Through Social Media. Quotes come from the video captions, lightly edited for readability. Figures are the speakers' own estimates and experience.
General education only. Not legal, tax or investment advice.
Talk to a securities attorney to explore options around social media investor outreach, retirement account investors and distribution terms. Do not use AI to write your own legal agreements.
What to take from this talk
- Monthly distributions make the story simple. Grant says the main hook for retail investors is cash flow paid every month, not every quarter. He believes this creates a sense of dependability and makes the offer easy to explain in 15 seconds on Instagram.
- Social media works like a TV channel. Grant describes social media as a TV in your pocket. He says it lets him reach large audiences without going through a network, and he can post as often as he likes.
- Relationships with brokers decide deals. In each market, Grant says one or two brokers control the flow of deals. What a broker tells the seller about the buyer can decide who wins the property.
- Bigger deals can be easier. Grant says a 140 million dollar, 507 unit deal is easier than five deals of 30 million dollars each. It means one close and one round of due diligence, with fewer competing buyers.
- Being known brings help. Grant uses his 34,800 person event and a valet who recognizes him as examples. His view is that the more people know you and your mission, the more likely someone they know becomes an investor.
Related questions
- How do I close a funding round?I close a funding round by focusing on investors who fit the opportunity and moving each interested prospect through clear, consistent follow-up.
- What documents do investors request during due diligence?Prepare a clear, organized package covering your operations, investments, compensation, team, and track record.
- How do I raise capital for my business?I raise capital by building a repeatable system for attracting the right investors, establishing credibility, and developing relationships before asking for money.
Questions about this video
How much did Grant say he raised using social media?
Grant said his firm raised over 300 million dollars in 25 months. He named Instagram, Facebook, LinkedIn, Snapchat and TikTok as the channels used.
What kind of property does Grant's firm buy?
Grant said the firm buys multi-family only, in 300 to 500 unit apartment complexes. He named markets from Phoenix to Florida, and said they avoid condos, single family houses and storage.
Where did some of the investor money come from?
Grant said a portion of the 300 million dollars came from investors using retirement accounts.
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