Raising capital from family offices
Advanced Investor Strategies and AI Tools for Due Diligence
Advanced Investor Strategies + Ready-to-Use AI Tools for Due Diligence & Deal Making
Founders, capital raisers and investors who want to build real relationships with family offices and see how AI tools can support pitch and due diligence work.
What this talk covers
Richard C. Wilson opens a Family Office Club event by arguing that trust and in-person relationships count for more than any number on a piece of paper. He says a $4 million check replaces 40 $100,000 checks, so one relationship can change a business. He also says the person who rushes around asking if people are investors makes the least progress.
The second half covers the club's AI tools. Richard says 57 tools are built and 40 plus are open to members. They draw on 3,000 transcribed investor talks and 22,000 investor profiles. A newer tool called Clara writes seven one-liners, rates a pitch deck in 25 ways, offers 10 deal structure ideas and drafts 30 due diligence questions.
- 1Upload pitch deck, PPM or webinar
- 2Get seven one-liner versions
- 3Create a one-minute video script
- 4Rate the deck in 25 ways
- 5Draft 30 due diligence questions
Five points worth keeping
- Trust comes before the deal. Richard says a deal rarely goes far without a relationship in place. Anyone can write a number on a piece of paper. Investors would rather back someone they know and trust than someone promising a bigger return.
- Treat family offices as peers. He says family offices collectively manage a very large pool of capital, which he describes as more than private equity and venture capital combined. Many family offices are founders, so he suggests being open-minded about how deals are sourced and put together.
- Add value and slow down. Rushing around asking people if they have money scares them off. Richard says slow is smooth and smooth is fast, and blasting emails to 10,000 people works less well every day.
- Vet everything, even friends. He encourages attendees to meet in person and do thorough diligence, and many people also talk with an attorney. This applies even to long-time friends, sponsors on stage or anything that sounds official.
- AI tools as a second brain. Richard describes AI as a way to raise your skill in an area like deal structuring, with legal questions left to an attorney. He says the club's tools use its own transcripts, profiles and step-by-step processes.
Said on the call
"Investors would rather invest with someone they know and trust than someone promising them more of a return all day long."
"Slow is smooth and smooth is fast because then you're more effective."
From the source
- A $4 million check replaces 40 $100,000 checks, according to Richard.
- The club has built 57 AI tools, and 40 plus are available to members.
- The Clara tool rates a pitch deck in 25 ways and drafts a due diligence questionnaire of the top 30 questions investors should ask.
Sources
From Richard C. Wilson's Centimillionaire Strategies YouTube channel: Advanced Investor Strategies + Ready-to-Use AI Tools for Due Diligence & Deal Making. Quotes come from the video captions, lightly edited for readability. Figures are the speakers' own estimates and experience.
General education only. Not legal, tax or investment advice.
Talk to a securities attorney to explore options around deal structure options, due diligence process and offering documents. Do not use AI to write your own legal agreements.
Related questions
- How do I find the decision maker at a family office?Start by meeting the family through advisors, events and the people who manage their investments.
- Do family offices co-invest alongside other investors?Yes, many family offices invest alongside other investors, and they often feel more comfortable when another respected investor is already in the deal.
- What deal sizes do family offices typically write?There is no single typical size.
Questions about this video
What can the Clara tool do?
Richard says you upload a pitch deck, PPM or webinar. It writes seven versions of a one-liner, drafts a one-minute video script and rates the deck in 25 ways. It can also suggest 10 deal structure ideas to discuss with an attorney and build a due diligence questionnaire.
Why does Richard say to meet investors in person?
He cites Dr. Robert Cialdini's work and a statistic that you are far more likely to do business with someone you meet in person. He adds that AI can now fake much of what appears online, so investors often want to see people and operations themselves.
What data sits behind the club's AI tools?
Richard says the tools use 3,000 transcribed investor talks and interviews, 22,000 investor profiles and 18 years of data. They also use the club's step-by-step processes for negotiating, closing deals and working with investors.
Put this into practice with the pitch deck grader. See all raising capital from family offices resources.
