Private investors

What should I check before accepting money from a private investor?

Short answer

Before accepting money from a private investor, I check whether the investor understands the opportunity, whether expectations fit the proposed relationship, and whether the business is ready for scrutiny. I treat the conversation as a two-way evaluation: the investor is assessing the business, and the business is assessing fit with the investor. I ask about the investor's experience, goals, decision process, and expectations for communication and involvement. I also prepare clear, accurate information about the team, operations, finances, structure, and service providers. These checks help surface misunderstandings early and give both sides a clearer basis for considering next steps.

Checklist

  • Confirm the investor understands the business, its assumptions, and the possibility of loss. Explain the opportunity plainly and answer questions directly.
  • Ask what the investor expects from the relationship, including updates, access to information, and any involvement in decisions.
  • Learn whether the investor has experience with your sector and type of opportunity. Familiarity can reduce the time needed to explain basic industry context.
  • Clarify who is making the decision and whether anyone else, such as a family member or committee, needs to review the information.
  • Prepare current, consistent materials on the company, team, operations, financials, and proposed structure.
  • Review the experience and responsibilities of key service providers, since investors may ask about the people supporting the business.
  • Keep a record of investor questions and provide accurate answers supported by relevant documents.
  • Set a process for handling follow-up requests so that answers are timely and consistent.
  • Make sure each party has a clear understanding of what remains to be decided and what information is still needed.
  • Bring qualified legal, tax, and financial professionals into discussions about the terms and documentation. This page is general education, not professional advice.

From my talks

"Nowadays, investors are doing due diligence on the service providers used by investment funds as much as they are doing their due diligence on the funds themselves."

Capital Raising Book

Common scenario

A private investor asks detailed questions about the team and the professionals supporting the business. I would make sure the company has a concise, current team overview and can explain each provider's role and relevant experience. I would track every question, assign someone to prepare the answer, and review it for accuracy before sending it. If an answer is not yet available, I would identify what needs to be gathered and give a clear follow-up plan.

What to do next

  1. Prepare a current information packet covering the business, team, operations, finances, service providers, and proposed relationship.
  2. Ask the investor about their goals, experience, decision process, information needs, and expectations for communication or involvement.
  3. Track open questions and follow-ups, and have qualified professionals review matters that require legal, tax, or financial expertise.

Work through it with the pitch deck grader. See all private investors questions.

Watch 3 videos

How This Family Office Invested in 300 Startups & Built a Town for AI

How This Family Office Invested in 300 Startups & Built a Town for AI

Isabel discusses her team's 300+ venture investments and 100+ real estate transactions, and how its wealth originated in real estate development. She also covers its move into venture capital, the development of Copper Valley as a data center hub, and what family offices look for in deals.

Finding Investors | Ep 15

Finding Investors | Ep 15

The video discusses reaching out to investor leads after defining an investor avatar. It emphasizes staying focused and adding value while seeking warm investor leads.

Capital Raising Hot Seats: Pitch Decks, Structures & Investor Relations with Richard C. Wilson

Capital Raising Hot Seats: Pitch Decks, Structures & Investor Relations with Richard C. Wilson

Richard C. Wilson gives Family Office Club members live feedback on investor relations, pitch decks, deal structures, and capital raising strategy.

Richard C. Wilson

About Richard C. Wilson

Richard C. Wilson has run the Family Office Club since 2007. It is the largest investor club in the world by media reach. The 15-person team hosts 30 events a year, including 16 in person, and has hosted more than 340 events since 2007. Richard shares what he has learned on the Centimillionaire Strategies YouTube channel.

Text or WhatsApp Richard at (808) 600-9260 or email Richard@FamilyOffices.com with a question about your raise. More about Richard.

General education only. Not legal, tax or investment advice.