Raising capital from family offices
Family Office Thinking, Mindset and Adding Value to Investors
Scaling Smarter: Lessons from $100M+ Capital Raisers & the Mindset of Centimillionaires
Capital raisers, entrepreneurs and investors who want to think more like a family office and improve how they approach investor conversations.
What to take from this talk
- Think about the whole portfolio. Richard says family office thinking looks at how all parts of a portfolio interact. An asset that makes only a little money can still bring access to the best deal flow.
- Act with confidence after a loss. Richard had about 45% of his crypto in BlockFi when it went bankrupt. With crypto down to 23k a coin, he tripled down on Bitcoin. He ties this to having the courage to do what most people do not see.
- Protect the quality of your inputs. He compares the mind to an LLM, where junk input gives junk output. He says learning directly from centimillionaires, decamillionaires and people with exits differs from learning through journalists, newspapers and professors.
- Give value before you ask. Instead of pitching, Richard suggests saying something so useful to a family that it beats everyone else's pitch that day. He says a message that valuable gives the reader a reason to reply.
- Stay close to the right people. Richard recalls Tony Robbins saying he made $400 million off one deal because he was in proximity to power. He says better things happen when you spend time with the right people.
Summary
Richard C. Wilson closes a Family Office Club event by sharing notes he wrote during the day. He says family office thinking looks at how every asset in a portfolio interacts with the others. One asset may earn little but bring the best deal flow. He also describes putting about 45% of his crypto in BlockFi, losing it, and then tripling down on Bitcoin when it fell to 23k a coin.
The second half is about inputs and outreach. Richard says the quality of what a person learns shapes their results, much like an AI tool trained on good data. He advises giving an investor something valuable in one minute instead of pitching. He also promotes upcoming Family Office Formula events in four cities and the Family Office Super Summit on December 9th to 11th.
From the source
- Richard says he had about 45% of his crypto in BlockFi before it went bankrupt.
- He tripled down on Bitcoin when it was down to 23k a coin.
- The Family Office Formula events will share over 50 strategies and run in LA, Fort Lauderdale, Dallas and New York City.
Sources
From Richard C. Wilson's Centimillionaire Strategies YouTube channel: Scaling Smarter: Lessons from $100M+ Capital Raisers & the Mindset of Centimillionaires. Quotes come from the video captions, lightly edited for readability. Figures are the speakers' own estimates and experience.
General education only. Not legal, tax or investment advice.
In their words
"Big value comes from having the confidence and courage to do things that most people don't see, but you're very confident will become true."
"If you say something that's so valuable that it is the most valuable message that anyone sent them that day across any of the mediums they interact with, it's in their best interest to reply."
"If you have very high quality input, that's the whole point of being here."
Related questions
- What is the difference between single and multi-family offices?A single family office works for one family and is built the way that family wants.
- Do family offices co-invest alongside other investors?Yes, many family offices invest alongside other investors, and they often feel more comfortable when another respected investor is already in the deal.
- How long does a family office take to make a decision?There is no standard timeline, and I would not trust anyone who gives you one number.
Questions about this video
What does Richard mean by family office level thinking?
He means looking at all the parts of a portfolio and how they interact. An asset might make only a little money but give access to the best deal flow, which later produces the larger gains.
How should you approach an investor you meet at an event?
Richard suggests not pitching. He says to offer something so valuable that, in one minute, you add more value than everyone else who spent their minute pitching.
What events does Richard mention next?
He mentions Family Office Formula events in LA, Fort Lauderdale, Dallas and New York City, starting in early November. He also mentions the Family Office Super Summit on December 9th to 11th.
Put this into practice with the investor meeting follow-up checklist. See all raising capital from family offices resources.
