Funding a company

Can I raise capital without giving up equity?

Short answer

Start by defining the amount you need, what it will fund, and when the business needs it. Then compare funding structures that may not involve selling equity, such as debt, against the obligations each would create. The fit depends on the business's cash needs, capacity, and terms available. Set out the costs, repayment expectations, timing, and any security or other commitments in plain language. Prepare information that helps prospective funders understand the business and its ability to meet those commitments. Have qualified professionals review proposed terms before the business makes a commitment.

Checklist

  • Specify the capital amount, planned use, and date funds are needed.
  • Connect each use of funds to a business milestone or operating need.
  • Identify potential funders who understand the business and the proposed structure.
  • Compare repayment schedules, total costs, timing, security, and other obligations.
  • Assess whether the business could meet obligations under realistic operating conditions.
  • Explain the structure and its material terms clearly in pitch materials and discussions.
  • Prepare consistent information about the team, operations, finances, and use of funds.
  • Record questions from prospective funders and keep answers consistent across conversations.
  • Obtain qualified professional review of proposed terms before signing or making commitments.

From my talks

"Systematize your capital raising process so that every day there is tangible progress being made."

Capital Raising Book

Common scenario

A growing business needs money for equipment and is weighing a debt structure alongside an equity raise. The team can compare the cash required over time, the obligations attached to each option, and how each fits expected business milestones. It can prepare a plain-language summary of the alternatives and list the questions that still need answers. The team can then ask qualified professionals to review proposed terms before deciding how to proceed.

What to do next

  1. Prepare a funding brief stating the amount, purpose, timing, and the business's expected cash needs.
  2. List the structures under consideration and compare their costs, repayment requirements, security, timing, and other commitments.
  3. Test the business's capacity to meet each proposed obligation using realistic operating assumptions.
  4. Prepare clear supporting materials and a written record of questions from prospective funders.
  5. Arrange qualified professional review of proposed terms, then document the business's decision and next steps.

Work through it with the how much to raise calculator. See all funding a company questions.

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Richard C. Wilson

About Richard C. Wilson

Richard C. Wilson has run the Family Office Club since 2007. It is the largest investor club in the world by media reach. The 15-person team hosts 30 events a year, including 16 in person, and has hosted more than 340 events since 2007. Richard shares what he has learned on the Centimillionaire Strategies YouTube channel.

Text or WhatsApp Richard at (808) 600-9260 or email Richard@FamilyOffices.com with a question about your raise. More about Richard.

General education only. Not legal, tax or investment advice.